Promoting your videos on YouTube has never been more important than it is these days. YouTube currently has more than 2 billion active monthly users and over 500 hours of video are uploaded to the platform every hour!
You don’t even need to imagine how hard it is to get noticed in the ocean of content on the platform – you already know for yourself. Every view on YouTube counts, and in order to get more views on your videos, you need to know how to promote them the right way.
In this blog post, we’re going to cover 12 easy ways with which you can promote your videos on YouTube in 2020.
1 – Re-Optimize Your Existing Videos’ Metatags
Your video metatags (title, description, and tags) are crucial when it comes to content discoverability on YouTube’s platform.
Re-optimizing your existing videos’ metatags is very effective when it comes to bettering your old videos’ performances on the platform. Getting more video views doesn’t necessarily mean creating new content – it can also mean making your old content more discoverable on the platform. You can do this easily with TuBeast’s VideoSight tool, the Video Metatags Optimization tool and the Tags Generator tool.
To use this tool, log in to your TuBeast account and click on “VideoSight” on the menu to the left.
Next, click on the desired video’s thumbnail.
Then, type in your focus keyword in the search bar under “metatags optimization” and click on “Go”.
Finally, scroll down to find your metatags reports. Make sure to pay attention to the feedback and advice and optimize your metatags accordingly!
Video Meta Tags Optimization
This tool works similarly to the VideoSight tool, but solely focused on video meta tags. To use this tool, you will need to log in to your TuBeast account and click on “Video Metatags Optimization” on the left hand menu.
On the next page, click on “Published/Existing Videos”. Then, copy and paste your video link and insert your main keyword to start optimizing the video’s metatags.
The report will be divided into three sections:
- Your title:
- Your tags:
- Your video description:
YouTube Video Tags Generator Tool
For this tool, all you have to do is type in your focus keyword into the search bar and let TuBeast get to work. Within seconds, you will have a list of the best tags to use for your focus keyword. It looks like this:
2 – Use CTAs
We’ve already stressed the importance of CTAs in a blog post dedicated to that subject alone, but we can never stress it enough.
CTAs – or calls-to-action – are crucial when it comes to turning random viewers into subscribers and returning viewers. You can use CTAs to let your audience know that you have more interesting videos that are worth watching in your video cards and end screens elements. You might think it’s redundant to do so, but it really isn’t. Using CTAs in cards and end screens is a proven method of gaining more video views.
Plus, the more videos of yours the viewers watch, the more chances you have to get promoted by YouTube itself because it means you’re keeping people online and watching.
3 – “Tease” New Content In Community Posts On YouTube
Your channel’s community tab is where you can communicate with your audience directly as soon as you hit 1,000 subscribers. Furthermore, whenever you post something on your community tab, it will automatically appear in your subscribers’ homepage feed.
Posting new content “teasers” will keep your audience on the lookout for your new content as well as give them a reason to keep an eye out for it – as long as you explain to them why they should do so.
4 – Boost Your Videos’ (Old and New) CTR With Better Thumbnails And Titles
Boosting your videos’ CTR is important for two main reasons:
- A higher CTR means more views. It doesn’t matter where the video ranks (as long as it’s on the first page of the SERP [search engine results page]). If you have a better CTR, you’ll get more views and more subscribers, period.
- CTR is an important YouTube algorithm ranking signal. Generally speaking, YouTube’s algorithms want to promote videos that get lots of clicks.
This doesn’t mean you have to start using clickbait and other questionable strategies to boost your CTR. If lots of people click on your video and then click off within a matter of seconds – it means your video isn’t engaging and that could potentially harm your rankings and performance on the platform.
If you’re not sure how to make better thumbnails, TuBeast has an AI Thumbnail Analysis tool that’s designed to help you. This tool will look at your thumbnail and analyze it against hundreds of factors and data points to find everything that’s wrong with it and could use improvement. It will give you a performance score from 1-100 and will even give you feedback and advice on what you can do to improve your thumbnails.
If you want to optimize your video titles, you can do it easily with TuBeast’s Video Metatags Optimization tool. This tool will give you the top 3 best titles for your video based on your focus keyword.
5 – Use Consistent Channel Branding
When it comes to growing on YouTube, your brand’s look and feel is a huge factor. If someone lands on your channel page and it just looks unprofessional and unattractive, they’re less likely to subscribe or watch any of your other videos. However, when a random viewer sees a channel that has an attractive look to it and is branded consistently, they’re much more likely to stick around and watch more videos and even subscribe to that channel.
Make sure your channel art, video thumbnails and video styles match.
6 – Collaborate With Other YouTubers
Collaborating with other YouTubers is a great opportunity to get more viewers. When you collaborate with another YouTuber, you’re not only making content for your own audience but for their audience as well – thus doubling your chances for exposure on the platform and gaining fresh viewers from your collaborator’s channel. That’s because when people from another channel see your “guest video” on there, it’s as if that channel is endorsing your video. This makes that channel’s viewers see you in a better light and flock to your channel (if they liked what they saw, of course).
The key to a successful collaboration is to send someone a highly targeted pitch, right off that bat. Don’t just reach out and say “Hey, I’d like to collab. What do you say?”. This tactic almost never works and doesn’t feel very professional. Instead, tell the person you want to collaborate with what they will get out of it. Always – always! – provide value in your pitches.
7 – Make “Sequels” To Popular YouTube Videos
This technique can get you lots of views from the “suggested videos” feature on YouTube. Here’s how it works:
- First, find a video in your niche that already has lots of views.
- Next, take what’s already great about that video and improve it. Use graphics and animations, better audio quality, change the pacing of the video, the way the content is delivered – the possibilities for improvement are really endless. Get creative!
- And, as always – add more value. Don’t just rip off someone else’s content and claim it as your own.
Next, you’ll need to do some SEO for that new video. Specifically, take the keywords the popular video uses and put them in your title, description, and video tags. This will let YouTube’s algorithms know that these videos are closely related because they’re using the same keywords, and your video will probably feature in the “suggested videos” column for that popular video as well.
8 – Optimize Your Videos Around Trending Topics And Keywords
You already know that SEO is huge for getting more views on your videos. However, there’s always the burning question of “what keywords should I optimize my videos around?”
It’s no secret that most keywords on YouTube are super competitive, and if you have a smaller channel, it’s going to be harder to rank above the bigger channels. Luckily, there’s a simple solution to this problem: optimizing your videos around new, trending keywords.
With TuBeast, it’s easy to find out what keywords are trending. All you have to do is use the YouTube Keyword Tool.
First, type in your keyword into the search bar and choose your location. For this example, we’re going to go with “YouTube Video Ideas”.
Once TuBeast finishes collecting data, you will see a list of trending keywords that you can target, as well as their monthly search volumes. It’s super easy!
9 – Find “Untapped” Keywords In Your YouTube Studio And Make Videos About Them
This is where your YouTube analytics comes into play. To find “untapped” keywords in your YouTube studio, follow these steps:
- Go to your YouTube Studio and click on Analytics.
- Click on any video you’d like to find untapped keywords for and click on the “Reach” tab.
- Scroll down until you find the “Traffic Source: YouTube Search” element and click on “See More”.
- Change the timeline setting on the right side of the screen.
- Scroll down to find all the keywords people used to find your video.
This is a list of all the keywords you currently rank for in YouTube search. If you’re already doing video SEO, you won’t be surprised by many of these keywords. However, if you dig deep enough, you’ll usually find keywords you didn’t even try to rank for – and those are the “untapped” keywords that you should make videos about and try to rank for!
Another, easier way to find “untapped” keywords is with the VideoSight feature. Simply scroll down your report page to the “Search Traffic Without Tags” section and look at the keywords presented there.
10 – Share Your Videos On Reddit, Quora, and Forums
People visit online communities like Reddit, Forums, and Q&A sites like Quora for two main reasons:
- To get their questions answered.
- To find new content.
Your videos can help with both of these things.
Let’s say you’ve made a video about leash-training your cat and you want to promote it on Reddit and Quora. The first step would be to go on either website and search for “leash training your cat” in the website’s search bar. Then, you will find Reddit posts and quora questions about this topic and you can contribute your knowledge and content to the discussion by adding a link to your video, as well as answering questions and writing comments about this topic.
The point here is that you can’t just go ahead and spam Quora and Reddit with your video link and hope that somebody will see it and click on it. First of all, they will remove your link in a heartbeat unless you also participate in the discussion. Second of all, it will be hard for the readers to see what the value of your content is if you don’t give some sort of an explanation about it.
The best way to go about this method of promoting your video is to contribute to existing content and give your extra value. Don’t just spam and drop your links everywhere – give the people a reason to click on your link and watch your video by showing that you have something valuable to say first.
Here’s an example of a quora answer about YouTube tags. It answers the question, adds value and embeds a video to give more information about the YouTube Tags Generator Tool that was mentioned in the answer:
11 – Make Video Playlists
Video playlists are a great way of organizing your content and making it more accessible for your viewers. If you want to get more views on your YouTube videos, organizing them into playlists can really help. When a video is in a playlist, YouTube will automatically play more videos from that playlist.
12 – Cross-Promote Your Videos On Other Social Media Platforms
This is very important to do whenever you upload a new video. People are usually on multiple social media platforms – they’re on Facebook, Instagram, Linkedin and so many other social media platforms out there. When you upload a video and don’t let people on other platforms know about it, you might be missing out on some valuable views. So, when you upload a new video to YouTube, make sure your followers on all other social media platforms know about it!