So, you have a YouTube channel. That’s great, and perfectly understandable why you’d start a YouTube channel! With 2 billion active monthly users, the possibilities for fame and success are plausible and doable. There’s a youtube video out there for everyone – just ask any of the 30 million active daily users on the platform.
If you’re one of the 50 million content creators on the platform, you know how hard it is to succeed on YouTube. Sometimes, you make great content but no one watches it. Either it’s lost in the ocean of content uploaded to the platform, or it’s just not discoverable and people can’t reach it.
Here at TuBeast, we’re all about helping YouTubers – new and veterans – to improve. In this blog post, we’re going to go over 7 crucial mistakes that YouTubers make and help you avoid them. This will ensure your content will have the best visibility and opportunity to outshine the rest. So without further ado, let’s get to it!
Mistake #1: Skipping Topic Research
“What, there’s a thing called Topic Research?” you may ask.
The answer is a cold, hard yes.
Coming up with great video ideas might be easy for some. If you’re struggling, we have a tool that can help you come up with video ideas and it’s totally free! However, once you come up with your video idea, you need to make sure it’s worth pursuing. You need to make sure you know what questions to answer, what people want to see, related to your video idea/topic. Furthermore, you need to know what phrases to use in your video, because what you say in your videos matters more than you think, now that the algorithms can listen to what you’re saying and cross-reference it with you video metatags.
That’s why we came up with our Advanced Topic Research tool. This tool will change the way you’re doing topic and content research for your YouTube videos completely. It’s easy to use, so you don’t have to worry about over-complicated features, but it’s also smart enough to help you with your content research from A-Z.
Mistake #2: Skipping Keyword Research
This mistake can be detrimental to your channel.
Keyword research is crucial for your YouTube channel’s success. Keywords are the phrases that people are using to look for content. If you skip doing keyword research properly, you’re missing out on the chance to make your content discoverable for people and algorithms. If you don’t use keywords in your content and in your metatags, there’s absolutely no way people (and algorithms) will find your content on the platform. So, if you’re not doing keyword research – you’re doing YouTube all wrong.
We understand that keyword research sounds like a tedious process, but it doesn’t have to be. With TuBeast’s YouTube Keyword Tool, you can do keyword research easily and quickly. This tool will help you find the best keywords to target – those with the highest search volumes and the lowest competition scores. It will reveal so much information about your keywords, including trending keywords and related long-tail versions of your keywords.
Mistake #3: Using Bad Thumbnails
It’s no secret that great video thumbnails are essential on YouTube. Your video thumbnail is the very first impression that your video makes on the platform, and if it’s not good enough, people won’t click on your video.
Some people spend hours upon hours on thumbnail design. Others spend up to five minutes and call it a day. The problem here isn’t the amount of time you spend on your thumbnail design – but whether or not it’s good enough. In the past, there was no real way to know how good your thumbnail is. Now, with TuBeast’s AI Thumbnail Analysis Tool, you can upload your thumbnails and let our AI analyze them and find mistakes that could make a serious impact on your thumbnail and video performances.
Mistake #4: Not Doing Competitor Research
Yes, we’re all special snowflakes. We’re individuals, comparisons are unfair. We heard it all and we get it, to a certain extent. But if you skip on doing competitor research, you’re making a huge mistake.
Competitor research will reveal how long your videos should be, what keywords you should be targeting, how often you should upload videos, and what techniques you should use in the video itself. It’s not about comparing yourself to your competitors – it’s about learning from their success and from their mistakes at the same time.
Mistake #5: Not Optimizing Your Videos Metatags
You can make the best content out there, but if you’re not optimizing your metatags, you’re missing the whole point. Optimizing your metatags means using your target keywords in your video titles, video descriptions, and video tags.
While this could be tedious and menial, we have a great solution for you when it’s time to go through this process. TuBeast’s Video Metatags Optimization tool will optimize your metatags at the click of a button. All you have to do is choose your video category, enter your target keyword, your video description, and some competitor’s videos, and let our platform do the work for you. You can even optimize an existing video’s metatags with this tool, so if you made this mistake in the past – there’s a quick way to fix it.
Mistake #6: “Screwing Up” Your First 15 Seconds
The first 15 seconds of your video are crucial. Studies show that people click off during the first 15 seconds of playing a video because they’re uninterested and are looking for something more compelling. If you want better watch times and audience retention on your YouTube videos, you need to “nail” those 15 seconds like a pro.
The best way to do it is with great hooks and attention-grabbing openers. Avoid lengthy “intro clips”, no matter how fancy they are, and keep your introduction accurate and concise.
Mistake #7: Not Using Calls-To-Action (CTAs)
While they seem useless for some people, CTAs really shouldn’t be ignored. CTAs help your channel survive by turning random viewers into active subscribers. They are the lifeblood of your channel. CTAs let your audience know what you want them to do once they finished watching your video. Do you want them to like the video? Subscribe to your channel? Maybe watch another video next? You can let your audience know all of these things by using good Calls-To-Action.
Using CTAs has been proven as beneficial when done right. For tips on how to use CTAs correctly, you can read this blog post. It will give you a detailed description of everything you need to know – and should know – about CTAs.