How To Find The Perfect YouTube Channel Niche

YouTube is the world’s largest video sharing platform and the world’s second-largest search engine. With more than 2 billion active monthly users and over 500 hours of video uploaded to the platform every minute, it’s important to find your “niche”.

What Is A YouTube Niche?

A YouTube Niche is the actual foundation of your channel. The niche you’ll be targeting will determine what type of videos you’re going to make and what type of audience you’re going to attract. In some cases, it might even determine how much money you’ll make from your YouTube videos.

What Are Some Advantages Of Finding A Niche?

A Niche Gives Your Videos Purpose And Intent

While you can simply upload videos to the platform and hope for the best, that’s not the best strategy and way to go about it. Choosing a YouTube niche will make sure you make your videos with some kind of intention and purpose.

For example, if you choose to make videos in the beauty niche, your videos will focus more on displaying makeup looks, thus inspiring other makeup artists and teaching people how to recreate those looks on their own.

Choosing A Niche Will Help You Build Yourself As An Authority

If you want people to tune in to what you’re saying, they’ll want to know that you’re an authority in your niche. Choosing a niche will help you create and maintain that authority in front of your audience.

It Will Make Creating Videos So Much Easier

When you’ll find your niche and create videos for it, you won’t have to wrack your brain every single time for new content ideas. Once you’ll “niche down”, you’ll find that creating content is a lot easier.

It Will Help You With Branding Your Channel

Once you’ll know what niche you’re in and the type of content people normally produce for that niche, branding your channel will be a breeze.

How To Choose The Right Niche?

Choosing the right niche comes down to three factors you should consider:

  1. Passion: ask yourself “what am I passionate about?” or “what can I talk about for hours and hours?”. The answer to this question will help you choose a niche you’re actually passionate about and want to make videos for. Choosing a YouTube niche you’re passionate about will also help you create videos consistently. Furthermore, your audience will feel your passion and enthusiasm radiate through the screen and will keep coming back for more!
  2. Knowledge: what do you know about? Is there a certain skill you’ve mastered and can teach others how to master that skill as well? Use your knowledge to give your audience some extra value. Make people think, learn, and enjoy their time while they’re at it!
  3. Supply And Demand: Once you have something you’re both passionate and knowledgeable about in mind, try to find some videos related to this niche and go over the YouTube search results page as well. This is important because you’ll want to see what the creators-audience ratio is. If you choose a niche with too many creators and not enough audience to watch it (meaning, too much supply and not enough demand), there won’t be any profit in it for you – and this is especially important if you’re on YouTube to try and make money. If you’re in it just for fun, it really doesn’t matter which niche you choose to go for as long as you’re passionate and knowledgeable about it.

Considering these three factors will help you choose the perfect YouTube niche for you.

The Most Profitable YouTube Niches

If you’re still unsure of which niche you want to be a part of, allow us to give you some ideas for very profitable YouTube niches. We’ve looked up all the numbers for you and curated this list to make choosing a niche that much easier for you. Without further ago, let’s get started with the most profitable YouTube niches.


Food channels are all about cooking, eating, and presenting food from all over the world. The videos in this niche include recipe-sharing and cooking tutorials, food “trials” (as in trying food from different places) and aren’t only educational, but also very entertaining.


Humans love to gossip. This niche is all about giving humans something to talk about – showing a day in the life of someone, sharing outrageous stories, and “spilling the tea” about other YouTubers and celebrities.


This niche is all about raising pets and talking about different animals. It seems like there are never enough silly cat videos, cute puppies caught doing silly things on camera, and silly birds singing and dancing. You can use this niche to raise awareness of animal rights issues, share your excellent pet-training tips, review pet-friendly products, and even make compilations of funny videos from all over the net.


One of the world’s largest industries, the beauty and fashion niche also happens to be one of the biggest communities on YouTube itself. This niche features makeup artists, stylists, fashionistas, and other fashion and beauty enthusiasts. If you have a special knack for style and beauty, this could be the niche for you. From makeup tutorials to clothing reviews, hauls, and first impressions – this niche has it all.


This niche might seem a bit unnecessary, given that the entire platform is based around entertainment. However, musicians, actors, and other artists, as well as TV shows, showcase their best moments of the platform with expertly created and curated content. From magicians to aspiring movie stars – if you have a skit or a short film or e-series to share, this niche is for you!


Gaming channels are extremely popular on YouTube. From game reviews to full walkthroughs and playthroughs, this niche covers everything related to gaming. You can find game and gear reviews, compilation videos and so much more content in this niche.


While this niche isn’t the most profitable one on the platform, it is one of the biggest still. This niche is perfect for people with wanderlust. Travelers from all over the world share their experiences with the world. If you have extra cash in your pockets and love to travel, this might be the niche for you. Plus, once you’ve made it big, you can expect hotels from all over the world to invite you to stay in them! How awesome is that?!


Remember when you wanted to work out from home, you had to rent fitness DVDs or VHS tapes? Well, those days are long gone. The fitness niche is one of the biggest niches on YouTube. It features trainers, nutritionists, and life coaches to help you become your best self.

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