YouTube is the world’s second-largest search engine as well as an ever-growing video sharing platform that people all around the world love. With a total number of 2 billion active monthly users and more than 5 billion videos shared on the platform, a lot of people turn to YouTube for entertainment as well as a source of income.
If you’re just starting out as a YouTuber, you’re probably wondering “When will I be able to start making money on this platform? How am I going to do that?”
In this blog post, we’ll explain how you can make money from YouTube videos in 2020. We’ll talk about the YouTube Partner Program, Patreon, and many other options that you can use if you want to learn how to earn money from YouTube videos. So, without further ado, let’s start.
YouTube Partner Program
The first and easiest option to make money from YouTube in 2020 is through the YouTube Partner Program. This program lets creators monetize their content on the platform by presenting ads on their videos.
However, before you can even think about the YouTube Partner Program on YouTube, you need to build an audience. To build an audience, you need to upload videos consistently. These videos have to be something that the viewers absolutely love! Also, much like with everything else on YouTube, you have to follow community guidelines.
More specifically, to qualify for the YouTube Partner Program, you will need:
- 4,000 valid publish watch-time hours over the last 12 months
- 1,000 subscribers
- a Google AdSense account.
- You’ll also have to comply with YouTube’s community guidelines, of course.
The YouTube Partner Program enables you to make money in a variety of ways, the most common one is through ad revenue. However, YouTube Partners have a variety of means to make money through YouTube at their disposal. These include:
This monetization feature allows viewers to join your channel through monthly payments and get members-only “perks” like badges or special emojis. Keep in mind that for this monetization feature to be available, you’ll need at least 30,000 subscribers.
Superchat and Superstickers
These features let your viewers buy chat messages that will “stand out” or get pinned to the top of the chat while you’re live-streaming or while your premiered video is playing with a live chat feed. Superchat and Superstickers are available for people who are part of the YouTube Partner Program, are over 18 and live in the available countries for this feature.
This feature allows creators to showcase their official branded merchandise on YouTube’s platform. The shelf appears on the video page of eligible channels. To be eligible for this feature, you’ll need at least 10,000 subscribers.
YouTube Premium Revenue
Creators get a part of YouTube Premium subscriber’s subscription fee when they watch their content.
This feature allows creators to make money from display, overlay, and video ads.
How Much Money Can You Make From YouTube Ads?
Everybody wants to know how much money they can make with YouTube Ads and how much money YouTube pays for views, but the truth is that it’s hard to tell. People can only estimate how much money they’re going to make from showing ads on YouTube because Adsense revenue varies based on your CPM (Cost per mille/cost per thousand views).
CPM is the amount of money an advertiser pays for 1000 views on their ad. This number ranges from $0.10 to $10, with an average of $25-$4. Your CPM is impacted by many factors, but if you want to know how much money you’re going to make with showing ads on your videos, you can use our YouTube Money Calculator tool to estimate your revenue from AdSense.
Launched in 2013, Patreon.com has seen astounding growth in recent years as more and more internet content creators flocked to the platform to monetize their content. Patreon is helping content creators on the internet to make a living from their creations. In doing so, Patreon is fundamentally changing the way content creators work and interact with their audiences.
Since it’s not overly saturated, Patreon is the perfect platform for smaller creators who want to grow a paying fanbase. There are “only” more than 100,000 content creators on the platform, and more than 1 billion patrons pledging money to these content creators every month.
How Does Patreon Work?
According to Patreon.com,
“Patreon is a way to get paid for creating the things you’re already creating (webcomics, videos, songs, whatevs). Fans pay a few bucks per month OR per post you release, and then you get paid every month, or every time you release something new.”
On Patreon, content creators can let their fans become active participants in the work that they love to consume by offering them a paid membership (monthly or per new upload). You can give your patrons access to exclusive content, to a new and exclusive “Patrons” community, and your fans will be able to get insight into your creative process.
Why Is Patreon So Great?
Patreon gives you the opportunity to make money completely independently from YouTube’s Partner Program. Meaning, you don’t have to be a YouTube Partner in order to make money from Patreon. This is perfect for channels with “questionable” content (or content that violates YouTube’s community guidelines). It’s also perfect for smaller channels that don’t fit the criteria to qualify for the YouTube Partner Program.
Affiliate marketing is a type of performance-based marketing, in which a company rewards affiliates for each visitor or customer brought by the affiliate’s marketing efforts.
In other words – a company gives you a special link that you can share with your audience. If someone bought the company’s product through clicking on your link, you get a small commission off of that sale, automatically.
This is a great monetization option for YouTubers with a substantial and loyal audience.
Jaclyn Hill is one of the biggest beauty YouTubers on the platform, and she’s well known for giving out affiliate links to her products with Morphe Brushes. As a beauty guru, Jaclyn is trying to sell beauty products to her audience using affiliate links which will earn her a commission for every sale.
Selling Merchandise (“Merch”)
Selling merchandise (or “merch”) is one of the most common ways in which YouTubers make money. It doesn’t matter if you have a billion subscribers or one hundred – as long as your audience is engaged with your content and loves it, you can create merch and sell it on various platforms.
YouTube Sponsored Videos integrate the brand, product, or service into a YouTuber’s content. You may have seen videos where the YouTuber stops to discuss a certain product, service, or brand into their video or make an entire video about said brand, service, or product altogether.
You can get sponsorships by submitting a proposal to a brand’s partnership department or by signing up for a YouTuber Influencer Marketing platform that helps pair influencers with brands. As you gain more subscribers and become a higher-profile influencer, you will get more proposals and deals with companies for sponsored videos.