The Ultimate YouTube Video Production Guide – Part 2 of 3

How To Plan And Create Your YouTube Videos

In the previous part of this series, we discussed the things you have to do before you even start shooting your video. This part is all about shooting your video and creating the best content ever!

PART 2: During Your Shoot

Being a YouTuber requires basic knowledge of video production. This knowledge includes knowing what equipment to use. You need to understand how to use your equipment to your best interest, and how to edit your videos.

In this section, we will discuss basic filming and composition rules to help you create engaging, interesting, eye-catching and in other words, perfect YouTube videos. We’ll discuss the Rule Of Thirds, different shots you can take and how to frame your shots properly. We’ll also discuss the importance of setting your style for branding and recognition.


Filming Your Videos Clapper Board
Being a YouTuber requires basic knowledge of video production.

Day 3: Filming

You’ve finally reached filming day and now it’s time for the fun to begin! Before you start filming your video, we find it best to rehearse first. Go over your script and make sure it’s not too short or too long since we already know that video length matters. A lot. Have one or two “run-throughs” before recording and make adjustments if necessary.

When you’re pleased with the run-through’s results, you can start filming your video. Don’t do just one take – make sure you film enough takes to have a selection of footage to use when editing your video. Don’t be afraid of messing up – you might use that footage later on in editing. When you’re done filming, transfer the footage to an external hard-drive.

Pro tip: Change the angle of the camera from one take to another and make it as diverse and interesting as you probably can. The more “b-rolls” you have, the more engaging it will be for the audience and the better your video retention will be. In other words, more b-rolls mean you can make your video more interesting later on.

Setting Your Style

When filming, it’s important to establish a distinct style for yourself. Doing so will not only help with your branding efforts but will also help your audience know what to expect when they see a new upload from you. Here are some things you should consider when filming your videos:

  • Setting: Your setting communicates tons of information to your viewers. Make sure you find a setting that works for you. You can film indoors, outdoors – wherever your heart desires!
  • Clothing: Your wardrobe and accessories tell your viewers what kind of video they’re about to watch, so make sure your outfit conveys the right message to your viewers.
  • Props: Props aren’t suitable for every video. Make sure you use appropriate props to your video genre and niche and make them interesting to the viewers.
  • Background: If you want to set a consistent style, a great place to start will be with the background. Some creators opt for “plain” backgrounds, while others prefer to use more “lifelike” backgrounds like home offices, recording studios or other rooms and spaces designated for filming YouTube videos.
  • Music: Background music tracks in your videos can send a powerful message to your audience.
  • Light: The lighting of a scene can affect everything from set design to the overall success of your video. Determining your lighting setup can add more to your video than just style and tone. It can also bring new meaning and highlight certain moments you wish to emphasize in your video. Good lighting is one of the most important elements of creating a great YouTube video.

Filming Your Video Framing Your Shot
Framing your shot means knowing what the important object is and making it prominent

Framing Your Shot

Your “Frame” is what people will see in the final product of your video. You want the important things to be prominent in it. Technically speaking, there are three types of shots that you can take with your camera. Each shot works best for different situations, and when you can match the shot to the type of video you’re filming, it will look extremely professional.

  • Wide Shot: this shot works best when you have many people in the frame or if you want to show the environment your video is taking place in.
Example of wide shot
Source: https://www.youtube.com/watch?v=uho_3ZSweJw
  • Medium Shot: These shots work best for every type of video because they center around the main object but also show the environment around it.
Medium Shot Example
Source: https://www.youtube.com/watch?v=5MrBJJB5foA
  • Close Up: These shots are ideal for highly-personal types of videos, like makeup tutorials.
Close Up Shot Example
Source: https://www.youtube.com/watch?v=CaG5XjyWc8c

You should alternate between different shots and angles in your videos to make them more dynamic and engaging. That said, you should always have a “go-to” shot that your audience can easily associate your brand with.

The Rule Of Thirds

The Rule of Thirds is derived from photography and is very common in practice. It is one of the basic rules of composition and could help you make engaging YouTube videos when applied correctly.

When you look at a frame, you can divide it with imaginary horizontal and vertical lines. According to this guideline, these lines divide the frame into nine equal parts. Important elements in your frame should be placed along the intersections these lines create. Following this technique by aligning subjects along these points and intersections creates more tension, energy, and interest in your frame’s composition than simply centering the subject in the middle of the frame.

Using these techniques and tips while you film your videos will surely make your videos look more professional and put-together. In the next part of this series, we’ll cover everything you need to know about editing, uploading and promoting your videos to ensure your audience doesn’t miss out.


Filming your videos Bo Rolls
B-rolls are clips that are added to videos to provide extra context to your “main-frame”, or main camera shot.

B-Rolls

Simply put, B-rolls are your secondary camera content. These clips are added to videos to provide extra context to your “main-frame”, or main camera shot. For example, b-rolls on the news are very common. The news anchor will discuss something, and clips showing what the anchor is talking about will come up while he’s giving his story. B-rolls are intended to give extra value and elaborate on the subject matter of the video.

So, if you’re shooting a clothing try-on haul video, for example, you might put short clips of yourself “modeling” your outfits as b-rolls. If you’re talking about Disney World, you might add clips of yourself walking around the theme park or showing rides and attractions you can find in that theme park.

B-rolls can also be bloopers, mess-ups or general footage that didn’t “make it” into the video’s main shot. The possibilities are endless, and adding b-rolls to your YouTube videos gives your audience something extra to look at, thus increasing viewer retention and enjoyment.


So, now that we’ve covered basic cinematography practices and gave you some quick and easy tips and tricks, it’s time to move on to the last part of this series. In the next part of this series, we’ll discuss everything you have to do after you’ve filmed. Click here for Part 3!

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