The Ultimate YouTube Video Production Guide – Part 3 of 3

The Ultimate YouTube Video Production Guide - Part 3 of 3

How To Plan And Create Your YouTube Videos

PART 3: After Your Shoot

Click here for Part 1 and Part 2

Every YouTuber knows that the hard work doesn’t end when you’re done shooting your video – it’s just beginning. After you film your video, you’ll need to edit, upload and promote your video to make sure your audience will see it and that new, potential viewers could find it. 

Days Four-Five: Editing, Uploading, And Promoting

Day Four: Editing

Editing is time-consuming and at times, nerve-wracking. There are plenty of software and services out there that you can use to edit your videos. Here are a few examples: 

  • DaVinci Resolve: This software combines professional editing, color correction, VFX and audio-post production all in one tool. It’s free to use and the interface is very intuitive. 
  • Camtasia: very similar in design to Adobe Premiere Pro, very user-friendly and intuitive. However, it’s not compatible with total beginners and the learning curve is quite steep with this software. 
  • Adobe Premiere Pro: This software isn’t free to use, but is a veteran in the video editing industry. Almost every YouTuber used this software at some point in time. 
  • Wondershare Filmora: This software named itself “the alternative to Windows Movie Maker and iMovie”. With a simple drag & drop interface, this is a favorite among new YouTubers that are just starting out. 
  • Sony Vegas Pro: this software does it all – editing, color grading, and color-correcting, SFX and audio editing. It’s not free to use but isn’t as pricey as some of the other software on the market. 
  • Windows Movie Maker/iMovie: this software comes with your OS and is the beginner go-to because it’s so simple and easy to use. It’s also completely free and intuitive to learn.  

When you sit down to edit your videos, make sure you dedicate an entire day to this task. This will ensure you have plenty of time to edit your video and perfect the end result. Follow these simple steps throughout the day when you edit your videos.

Step 1: Organize

It’s time to edit your video. Before you even begin editing, make sure you transfer all your files from your external hard-drive to your computer. Our best suggestion is to make a designated folder for your YouTube video on your desktop. Then, create sub-folders within that folder for raw footage, sound, music, photos/graphics and anything else you might use. This way, you can place your files in an organized manner. This method is very helpful when it comes to finding your files quickly and efficiently. 

Pro Tip: When it comes to editing software, your options are varied. Some are paid, some are free. A lot of creators start off their YouTube journey with free editing software such as Movie Maker or with other free online apps. As you become more advanced, you should consider using more professional software.

Step 2: Watch

Now that you have your basics, review your footage and select the clips you plan to use as your “A-Roll”. Bring these clips into the project timeline on your editing software. Then, arrange them as you wish, to match your storyline. You can even add “markers” on some editing apps as placeholders for sound or visual effects you might want to add later on.

Step 3: Edit

The next stage is cleaning up your timeline. Now, you need to trim or delete entire clips that don’t seem to fit anymore. Consider removing filler words and long pauses that don’t serve a particular purpose for your video. Watch your creation over and over again, as many times as you can without losing your mind. Add visual and sound effects.

Step 4: Take A Break

Step away from your project for a lunch break, and come back to it when you’re refreshed. Then, edit some more.

Step 5: Sound Mixing

Play the video and close your eyes. The goal of sound mixing is to make sure that your sound is on-point throughout the video and that your voice is clearly heard. Adjust the volume of your background music and your speaking sections and make sure they all blend together nicely.

Step 6: Color Corrections

Depending on your video, you might want to do some color corrections to fix the brightness and change the color so all your shots match. If you want, you can even adjust the color temperature and create a “mood” for your video. To make the footage pop, you can adjust the saturation and contrast as well.

Step 7: Review And Export

Review your video time and time again to make sure you’re happy with your end product and prepare it for export. Make sure you export the file to a supported format.

Protip: caption your videos before you upload them. Whenever you upload a captioned video, you’re giving the search engine algorithms even more details about your video’s context and content. Thus, you’re increasing your chances of exposure to YouTube’s SERP!

Video Editing
When you sit down to edit your videos, make sure you dedicate an entire day to this task.

Day Five: Uploading

After you’re done editing and exporting your video, it’s time to upload it to YouTube. Before you upload your video, you’ll need to have your thumbnail ready. It’s best to create a custom thumbnail, rather than to let YouTube pick a default for you.

You should also look at TuBeast’s ChannelSight Insights tab. It has a feature called “Best Time To Publish” which shows you exactly what it says it will – when the best time to publish your video is. 

Creating A Thumbnail 

Some might say that thumbnails matter more than titles. We can’t stress enough just how true this statement is. 

Our brains notice visuals before anything else. This is why creating a great custom thumbnail is so important. It’s also one of the reasons why we created our AI Thumbnail Analysis tool here at TuBeast. 

  • If you want to boost views on your videos, you’ll need to create thumbnails that pop. To do so, keep these general guidelines in mind: 
  • The resolution should be 128o x 720 px. However, any 16:9 aspect ratio should work for your thumbnail. 
  • The format needs to be “.JPG”, “.GIF”, “.BMP” or “.PNG”. We suggest “.PNG” for the best resolution.
  • There’s a 2MB size limit so make sure your thumbnails respect that.
  • Use high contrast colors – especially on and around the text. 
  • If you have a close-up image of your video subject, feel free to throw that in as well.
  • Be consistent with your branding. 
  • The next step in creating a great thumbnail for your YouTube video is to run it through our AI Thumbnail Analysis tool and take careful notes of the feedback our AI (Artificial Intelligence) provided. Click here for a sample of our AI Thumbnail Analysis feedback and capabilities.
  • You can use our Thumbnail Analysis tool on one thumbnail or on multiple thumbnails. The best part about it is that you can even use your competitor’s thumbnails and learn what they’re doing right or wrong to make your thumbnails even better!
Choose The Right Tags And Meta Tags For Your Video SEO

If you want people to find your videos on Youtube, metadata is a massive factor. Elements like tags, titles and descriptions are much more important than you think. That’s why, before you upload your video, you’ll need to use TuBeast’s Pre-Upload Tags Optimization tool to choose the right meta-data for your videos to make sure they are 100% SEO-friendly. 

Using TuBeast’s Pre-Upload Optimization tool is easy. 

  • First, you’ll need to choose your video category and add in your main keywords. 
  • Then, you’ll have to copy and paste your description and add in a competitor’s video.
  •  Click on Next and you’ll find an elaborate report. 

This report will show you the most used tags for your video, the top 3 SEO friendly titles you can give to your video, and an extensive analysis of your video description along with tips to make it better and SEO friendly.

Use TuBeast’s AI Video Analysis Tool 

Our AI Video Analysis Tool can watch your videos and analyze them according to hundreds of data points and different parameters. It will give you valuable feedback on your video based on our detections.

Our AI Video Analysis Tool will look for anything from psychological patterns within your video to SEO and YouTube algorithm issues before you upload your video on YouTube. Discovering these issues is crucial if you want your videos to succeed on the platform and perform optimally. 

Fixing these issues will help you increase your audience retention and general video performance, which will ultimately result in getting more views and subscribers organically.

Uploading Your Video To YouTube 

Before you upload, run your video through our Video Analysis tool. 

The first thing you’ll have to do is log in to your account and click on the video icon on the right-hand side. Click ‘Upload Video’ and press ‘Select files to upload’ to find the video file saved on your device. You can also drag and drop it to the window. 

Click on upload and wait for the process to complete. Then, Click on ‘Publish’, otherwise no one will see your new video on the platform.

Uploading To YouTube
After you’re done editing and exporting your video, it’s time to upload it to YouTube.

Day Five: Promoting 

Promoting your video is the most tedious of all tasks. 

Once you’ve uploaded a video, it’s not enough to just let it sit and hope for the best. You’ll have to go on all of your social media profiles and share your video, to make sure your social circles see it as well and that they have the option to share it, too. 

You can share your video on relevant Facebook groups, Reddit Subreddits, and forums. Also, you can link to your videos when you answer Quora questions or when you tweet, and you can create Pinterest pins for your videos for even more traffic.

The best way to cross-promote your content is to make sure you have a branded channel account from which you can cross-post your content.

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