Why Your Channel Description Matters – And How To Write A Great One

Have you ever wondered why people aren’t subscribing to your channel? You’re making great content, you’re putting your heart and your soul into it… but it’s just not happening for you. One of the reasons why this is happening is because of your channel description.

Yes, we’re talking about the little “About” tab on your channel page. That little space where you’re supposed to write valuable information – but you left it all out. It’s prime real-estate, and in this blog post, we’re going to explain why it matters so much and give you some best practices and tips for creating a killer channel description that no one can ignore.

What Is A Channel Description?

  • Your channel description – also known as the “About” section, is an area where you can write a short outline of what type of content you produce and publish on your channel.
  • It appears on your channel page and on YouTube’s search results.
  • This section holds all the important information about your channel – from the type of content people can expect on that channel to social media links and your business inquiries e-mail address.

Why Is The Channel Description So Important?

It’s Great For YouTube SEO (Search Engine Optimization)

It’s no secret that when it comes to SEO, keywords make all the difference. Adding keywords to your channel description can make your channel more discoverable to people who are searching for content on the platform. The more relevant your channel description is to what they’re searching for, the more likely they are to click on it and find your content.

It Looks Better And More Professional

If you want people to subscribe to your channel, you have to make sure they feel like you know what you’re doing. A poor channel description often results in people clicking off that channel and never watching any videos, from the get-go. Unless you’re a well-established YouTuber with millions of subscribers already tuning in to your videos regularly, you just can’t afford to have a poor channel description.

How To Write A Great Channel Description – Best Practices!

Use Keywords

It’s no secret that a well-optimized channel gets ranked in YouTube’s search results. YouTube uses different ranking factors to rank videos and channels on their SERP (Search Engine Results Page).

However, when it comes to ranking your channel on YouTube, the algorithms put a lot of weight on the keywords you use in your channel description.

So when it’s time to write your channel description, think of the words people will use to find your channel. Then, “sprinkle” them into your channel description in a way that makes sense. Let’s take Brian Dean’s Backlinko channel description as an example (because whether we like it or not, he nailed it!):

As you can see, Brian made sure to use the correct keywords and he sprinkled them in naturally. He didn’t just “stuff” keywords into the description – he wrote it so it will make sense when you read it. Backlinko’s channel description reads naturally and doesn’t sound robotic or weird, and that’s what you should strive for as well.

Focus On The Beginning

You have to start your channel description strong. YouTube focuses on the first 100-150 characters of your channel description and will show a “snippet” next to your channel in the search results:

This is also the part of your description that most people read, whether they want to or not. It’s right there at the beginning, and you just can’t miss it. That’s why you want to make sure that these 150 characters show why your channel is unique, better, or just different from any other channels on YouTube.

Make The Benefits Of Watching Your Content Clear

A lot of YouTubers make their channel descriptions about them, but that’s the wrong approach. You want to make your channel description about your content. It’s crucial to demonstrate the benefits that someone will get from subscribing to your channel.

Announce The Type Of Content That Can Be Found On Your Channel

This is also a crucial part of your channel description that shouldn’t be overlooked. Announcing what types of videos you make can help with managing your audience’s expectations of you and your content. You can mention other things you do as well especially if you run a website or a blog, as long as they’re related to your content.

Add Your Posting Schedule

Your description is the perfect place to mention your posting schedule. It’s valuable information about your channel and it most definitely belongs in your channel description. Here’s an example from AmandaRachLee’s channel description:


Another great thing AmandaRachLee does in her channel description is using a call to action (“Subscribe for new videos every week!”). This encourages people who stopped by her channel’s About section to subscribe from your channel page!

Add Social Links And Other Contact Information

Make it easier for your fans to find you on other social media outlets. Your channel description is the perfect place to add your social media links and any other contact information you might want to share with your audience (Like a P.O. box for fan-mail, etc).


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