What Is A Keyword And How To Conduct Keyword Research On YouTube?

YouTube Keyword Research

A keyword is an idea or a topic that defines your content’s focus. From SEO’s perspective, keywords are the phrases and words people type into the search bar. As a content creator, you want the keywords to be relevant to users’ search queries. The search bar gives them a better chance to find your content among the results in Youtube and Google search engines. 

Keywords can be broad or more accurate and descriptive, combining several terms. The latter refers to “long-tail” keywords. Long-tail keywords with lower search volumes often convert better – meaning, the new viewers are more likely to stay if they find exactly what they were looking for. Although “broad” or singular keywords have temptingly high search volumes, they are also very, very competitive, and hard to rank for in the SERPs. Broader terms usually bring less “targeted” traffic and would hinder your performances as a result.

When you use the right keywords in your videos (as in, actually say them out loud) as well as in your videos’ meta-tags, you have higher chances of being ranked for those keywords. This is because YouTube’s algorithm is smart enough to ‘listen’ to your content and recognize when you use your keywords in your video and whether or not you used the keywords in your meta-tags as well. The more you use your keywords in your video and meta-tags, the higher the correlation is and the more relevant YouTube’s algorithm finds your video.

 

Why Are Keywords So Important, Then?

They Are The Linking Factor.

Keywords are essential because they are the linking factor between what people are searching for and what you can provide them with when it comes to your content. The point in ranking high on SERPs (Search Engine Result Page) is to drive organic traffic to your videos from the SERP. The keywords you choose to target (as long as they are directly relevant to your content) will determine the type of traffic you’ll get.

They’re All About The Audience

Another vital thing to remember is that keywords are as much about your audience as they are about your content. When researching keywords, try to put yourself in your viewer’s shoes and use phrases and words that they’d use, as well as your own. Therefore, the ultimate “power” of keyword research lies in having a better understanding of what your audience wants to find and how they will go about searching for it.

How to Conduct Keyword Research on YouTube Like a Pro?

 1 – Ask General Questions – As Many As You Can

Asking questions is crucial. First of all, it can help you “zero-in” on your content and keep you in line when it comes to creating it. Second of all, it will help you recognize who your target audiences are, what they want to see, and what words they’ll use to look for your content (and ultimately find it and consume it). Some questions you could ask are: 

  • What type of content are people searching for in my niche? 
  • Who is searching for this content?
  • What’s my demographic? 
  • How are they searching for my content? What keywords/queries they might use? 
  • Why are they looking for my content? Are they looking for “pure entertainment,” learning something new, or hearing my reviews about a specific service or product?
  • Where is my audience coming from, traffic source wise? 
  • Are they native to my language or internationally based?

 2 – Walk A Mile In Your Audience’s Shoes

Each person has their perspective on every aspect of life and will define and use different words to describe the same thing. Stemming from a psychological theory called Theory of Mind, we (as functioning human beings) need to put ourselves in others’ shoes and try and view the world through their eyes. 

Trying to take your audience’s place and searching for your content as if you’re not familiar with it could give you powerful insights on the keywords you’re missing out on and neglecting. Adding these to the keywords you already want to rank for can work wonders when it comes to the discoverability of your content.

 3 – Discover Your Keywords’ Power

Now that you have a meaty list of keywords in your hands, it’s time to uncover their volume, competitiveness, and power. To do so, you should use a keyword research tool as we have here on TuBeast to conduct your keyword research.

4 – Using our “YouTube Keyword Tool” To Conduct Keyword Research on YouTube

Using TuBeast to conduct keyword research is easy and quick. All you have to do is log in to your TuBeast account and click on the YouTube Keyword Tool to get started. 

Then, you’ll reach this page:

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On this page, you will be able to enter your desired keyword, choose the location/GEO you want to research the keyword at or even choose a keyword you previously used to research it again. Then, click on “Research” to go to your keyword research report.

Your TuBeast Keyword Research Report

  • In your report, you will see a list of trending keywords on YouTube as well as a comprehensive list of related keywords, their monthly search volumes and their competition scores. 
  • For this example, we analyzed the keyword ‘how to play football’, worldwide.

Google.com Video Search Results

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  • If we found a video result on Google.com for your query, that means you have a higher chance of ranking your video directly on Google.com and get views from Google’s SERP (Search Engine Results Page).

YouTube Trending Keywords

Our list of Trending Keywords will not only give you more keyword ideas, but also show you which keyword combinations are trending on YouTube right now and are worth targeting.

 

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Related Keywords

Next, we have the Related Keywords section. 

This section will give you a detailed list of keywords that are closely related to the keyword you just analyzed. It will also show you the keywords’ competition scores.

  • For every keyword, you’ll see what the monthly search volume is. 
  • By clicking on the search volume value, you will be able to see the monthly search volume of the last 12 months. 
  • Clicking on the magnifying glass icon will analyze that very keyword and show you a full report on it.

  • List of related keywords
    List of related keywords
    Click to enlarge
    • Our algorithm scans for long-tail related keywords for your analyzed query. 
    • For example, you can see that under “how to play football”, our algorithm came up with long-tail keyword suggestions such as “how to play football positions” or “how to play football for kids”.

  • Average monthly search volume – 
    • Get the amount of monthly searches for each related keyword
    • Additionally, by clicking on the search volume value, you will find a statistical report of the average search volume in the past 12 months.
Monthly search volumes
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Competition Score –

    • A score from 1 to 100 (1 = Easiest) of how difficult it will be to rank your video on YouTube for this keyword. 
    • The higher the score, the harder it will be to rank.

Generally speaking, the higher the search volume is for a specific keyword or phrase, the tougher the competition is when it comes to ranking a YouTube video.

Competition Score
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  • A competition score, or keyword difficulty score, is the end result of the process of evaluating how hard or difficult it will be to rank on YouTube’s SERPs (Search Engine Results Pages) for a specific keyword. The higher the value is, the harder the competition will be. 
  • On TuBeast, a keyword’s difficulty is based on different factors, parameters, and data points, such as the number of search results for a given keyword, the highest-ranked videos’ performances, channel pages and meta-tags, to name a few. 
  • To determine a keyword’s competition score, our AI checks and analyzes these parameters and data points. Then, it calculates the keyword’s competition score. 
  • If you aim for keywords with search volumes that are just too low, however, you might not draw any new viewers to your videos. 
  • For this reason, it’s best to target long-tail keywords: they’re more specific, and the competition involved with using them is much lower than broad “singular” keywords.

Export Your Report

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  • TuBeast allows you to export the report to Microsoft Excel or as a CSV file at the click of a button. All you have to do is click on ‘Export Report’ to download.
  • Importing your report will help you save it for future reference and will make your YouTube keyword research a lot easier to handle.

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