YouTube Video Tags Tutorial – 2020 Update

What Are YouTube Video Tags

YouTube video tags are descriptive keywords that you can insert to any of your videos. YouTube video tagging is crucial when it comes to YouTube video SEO. That is because its purpose is to provide the YouTube algorithm a lot of context about your videos. That way, they help users discover your content more easily.

How To See YouTube Tags

To make a YouTube video’s tags visible, you’ll need to install TuBeast’s Chrome extension. Once you’ve installed it and connected your account, you’ll see the video’s tags pop up on the right-hand side of the screen, right next to the video itself, as can be seen below –

Finding YouTube Tags With TuBeast Chrome Extension

Why YouTube Video Tags Are Important

  • Optimize Your YouTube Video Tags To Get Views. Writing out the right video tags will help viewers find your content easily. The easier it is for potential viewers to find your content, the higher the probability that they will choose to watch your content over someone else’s.
  • It Will Boost Your Video Rankings On YouTube’s Search Engine. Reaching top rankings on YouTube’s SERP (Search Engine Results Page) is hard. A lot of people try to get there, but they don’t know how to do it. By tagging your video with the right keywords, you’re letting YouTube’s search algorithms know what your content is about. Then, they can match your content with a user’s search query and make your content discoverable on the platform’s search engine.
  • Tags Can Increase Your Video Watch Time. The more accurate your tags are, the more exposure your content is going to get. Then, the more exposure it’s going to get, the more people are going to watch it. The more interesting and relevant people will find your content when they watch it, the longer they’ll stay watching. It’s a win-win situation waiting to happen.
  • It Helps YouTube’s Algorithms Classify Your Content Correctly. If you classify your content correctly, YouTube’s algorithms are going to group your video with a bunch of videos that are similar in topic to yours – judging by their tags. Then, your video might get suggested by the algorithms to new viewers.

How To Tag YouTube Videos – A Step By Step Guide

For A Newly Uploaded Video

First, you’ll need to upload a video. Let’s assume that this is your first video ever and that you want to add tags to it.

Go to your YouTube channel and click on “Upload Video”.

Adding YouTube Tags To A Newly Uploaded Video Step 1

Next, select the file you want to upload. You’ll be led to this screen:

Adding Tags To Newly Uploaded VIdeo Step 2

After writing out your video title and description, scroll all the way down and click on “More Options”.

Adding Tags To Newly Uploaded Videos Step 3

Then, scroll down further until you find the Tags option.

Adding Tags To Newly Uploaded Videos Step 4

To add tags, simply type in your keywords. Separate them with commas to start a new tag. When you’re done adding tags to your video, click on Next and follow the next steps to upload your video.

Adding Tags To Newly Uploaded Videos Step 5

For An Existing Video

Go to your YouTube Creators Studio and click on “Videos”. Then, hover with your mouse over the video you want to edit tags for and click on the little pencil icon.

Uploading Tags For Existing VIdeo Step 1

Next, scroll down until you find the tags section and delete or add tags until you are pleased with the results.

Adding Tags To Existing Videos Step 2

Next, click on Save. Congrats! You just updated your tags!

How To Find The Right Tags For Your YouTube Videos

Method 1: The Guessing Game

The first way you can find your tags is by using your common sense and the focus keyword of your video. You can add long-tail variations of your keyword to your tags as well as other descriptive keywords that accurately represent what your video is about. This method is not recommended, however, because this won’t help you find the best tags to use in your video.

Remember, when picking out keywords to target, you’ll want their competition score to be as low as possible and the monthly search volumes to be as high as possible. To do this, you’ll have to do some serious keyword research.

If you want to learn more about keywords and how to conduct keyword research, we recommend visiting the article by clicking on the hyperlink.

Method 2: TuBeast’s Chrome Extension

TuBeast’s Chrome extension will show you a video’s tags right on the video page. You can use these tags (from your competitor’s videos) as a reference to what tags you should use in your own video and gather inspiration from them.

To see your competitor’s tags, all you have to do is download TuBeast’s Chrome extension and go to any video’s page. Then, you have three ways to see your competitor’s tags.

  • The first way is by looking at the video tags on the right side of the video itself.
Method 2: TuBeast Chrome Extension
  • The second way is to scroll down a little and look at the “Most Used Tags”, under the “Suggested Video Analysis” section. This list presents the most used tags which are extracted from the video under the ‘suggested videos’ column.
Extension Most Used Tags Option
  • The third way is to scroll down to the “Current vs. Suggested Videos” button and click on it.
Current vs. Suggested Button

After clicking on it, you’ll get a new window with all suggested videos list with their entire tags.

Current vs. Suggested window

Method 3: TuBeast’s Advanced Topic Research

TuBeast’s Advanced Topic Research feature will show you the top videos’ most used tags for a specific keyword or query (among many other data items). In this example, we searched for “how to start a YouTube channel”. As you can see, TuBeast’s advanced topic research tool found the most used tags for this query.

Advanced Topic Research Most Used Tags

Method 4: TuBeast’s Video MetaTags Optimization Tool

TuBeast’s Video MetaTags Optimization tool is perfect for YouTube video SEO and will help you find all the best tags to use in your video based on your keywords, your video description, and your direct competitors. Our tool lets you optimize your tags in two different ways: when you upload a new video and when you want to optimize tags for an existing video.

Video MetaTags optimization tool 1

To optimize your tags for a new/upcoming video, simply choose the check box and follow the steps.

Video Metatags Optimization New Video option

To optimize tags for an existing video, simply choose the check box and follow the next steps:

Video MetaTags Optimization tool existing video

Eventually, you’ll be led to the results page, where you could easily copy the suggested tags and paste them directly on YouTube –

Video Metatags Optimization tool tags

Method 5: TuBeast YouTube Tags Generator

If you’re wondering how to get more views on YouTube using tags, you’re in luck. TuBeast’s YouTube Tags Generator is a free-to-use YouTube tags extractor. All you have to do is enter your focus keyword into the search bar and the generator will come up with YouTube tags that are suitable and relevant to your query / core keyword, as can be seen in the following example using the “how to get more views” long tail keyword –

YouTube Tags Generator demonstration

How To Put Tags On YouTube Videos – Advanced Strategies & Tips

  • “Frontload” Your Target Keyword. “Frontloading” means putting your focus keyword first in your tags. You should order your keywords by importance. So, target keyword first, then long-tail variations, then other related keywords that accurately represent what your content is about.
Frontload Your Tags
  • Use A Few Broad Keywords That Describe The General Topic Your Video Falls Under. So, if your video features a cat playing in a cardboard box, you should add the broad keyword “cats” because it accurately represents what’s in your video. This will let the YouTube algorithm know that your video is about cats in general, and a cat playing in a cardboard box in particular.
Broad Keywords That Describe The Genral Topic Your Video Falls Under
  • Use More Specific, Long Tail Keyword Variations. This is where all your keyword research efforts come to fruition. Using long-tail keywords will help YouTube understand what your content is about better. For example, if you have a cat playing in a cardboard box in your video, adding “cat playing in a cardboard box” and “cats love cardboard boxes” to your tags will tell the algorithm what exact elements you’re showing in your video.
  • Don’t Go Overboard. Stuffing your tags section full of random keywords will not benefit your video’s discovery, and it leads YouTube to penalize your video for keyword stuffing. Make sure your tags are on point and reflect on what your content is all about. If you didn’t fill out all 500 characters, that’s no big deal. Here is an example of how you shouldn’t tag your videos:
Bad Exmaple for using Tags

From looking at these tags, you’ll have very little (to no) clue what the video is about. This is not what you’re trying to achieve, you want the YouTube algorithm to understand what your video is about.

Share Blog Post with your network

Share on facebook
Share on twitter
Share on linkedin
Share on telegram

Free Exclusive Tips & News

Enter your email below to get access to our advanced tips, insights, research and industry news – 

Join Our Community

Join our Facebook group and get all the information you need in your YouTube success journey –

* Tips & Tricks
* General SEO Insights
* Channel & Video growth discussions 
* Get feedback from other YouTubers 
* Special promotions and much more

Recent Blog posts

Subscribe Our YouTube Channel

subscribe to tubeast youtube channel